The Story of the Fox

Have you wondered about the unusual CARF logo?

If you look closely, you will see it is an abstract design of two violet foxes. The design was inspired by the wood carving of an elderly craftsman who lives in a remote Japanese hillside village. Each year he ships a few of his carvings to a gallery in San Francisco. In Japan, the fox has a special significance, symbolizing the bringing together of all family members. During a visit to San Francisco, Sheila Belkin admired these carved wooden foxes and gave one of these rare sculptures to Dr. Vera Price. Upon seeing it, Dr. Price excitedly exclaimed, "Do you know what you have given me? Do you know what the fox symbolizes? In Greek, the word for fox is alopex and the ancient Greeks coined the word alopecia for loss of hair because the fox was subject to loss (shedding) of hair twice every year!"

And so the two founders of CARF and the fox serendipitously came together. CA.R.F.'s Creative Director, Lee Wolfort, rendered the fox sculpture into our striking logo.